As you probe further into this question, the most obvious fact remains the idea of giving out something visually appealing and attractive to your audience. In order to maximize the number of time consumers spend on your site, it needs to be something beyond the basic and the regular.
Listed below are 10 reasons you need to note to ensure that your website impacts your business as well as your target audience:
- Aids user experience
- The first impression matters
- Speaks of your customer service
- Your gateway to SERP strategy boost
- Builds credibility and trust with your audience
- Aids your market competition
- Affects bounce rate
- Helps in gaining new employees
- Builds your reputation
- Facilitates expansion of your market
Aids user experience
In order to build a website that creates maximum impact, you have to design it by keeping your audience in mind. In fact, the Page Experience algorithm by Google has been introduced to judge the same. It will measure how users experience and interact with web pages and rank the best user-friendly sites at the top of the SERP accordingly. This major update which has been scheduled to be rolled out sometime in 2021 is a shift in SEO because it binds together other Google search ranking factors such as- the HTTPS ranking boost, the Page Speed update, the intrusive interstitials penalty, safe browsing penalty, the mobile-friendly update, and Google’s Core Web Vitals.
The first impression matters
Your website is your channel to set the first impression of your business in an appropriate manner. The few minutes that every visitor of your website spends navigating should be made worthwhile in order to create a positive impact on your audience about your business. They base their judgment on the content they consume within those first few seconds and that gives you enough reason to strive to set the best first impression of your business. Therefore, to ensure that you do not miss out on leads by directing your website visitors to a competitor’s website it is essential to keep your website updated and interactive.
Speaks of your customer service
The easiest way for users to gain an insight into the manner in which you treat your customers is by visiting your website. An unattractive and unappealing website gives an impression to your audience that they are not in good hands. It is highly likely for them to consider your minimalism as a way of hinting at minimal efforts in serving them. Therefore, in order to avoid giving out the wrong message but rather creating a healthy impression about your business or your brand, it is necessary that you build your website in such a way that it serves as the ideal customer service representative.
Your gateway to SERP strategy boost
The way you design your website influences how the search engine spiders crawl and index your website on the SERP. It is greatly affected and conditioned by the manner in which content is published on your website. In order to ensure visibility on the SERP, it is highly essential to employ the on-page SEO fundamentals correctly without stuffing the keywords randomly. In this manner, you generate high organic traffic and ensure the user-friendliness of your website.
Builds credibility and trust with your audience
The highest chances of you losing out on prospective leads can be the result of a poorly designed website with outdated information. Due to the lack of an engaging and attractive website for your business, people visiting it would easily render it as a business not worth trusting. If your website is unable to convey trust and reliability through its design, your rate of conversion of leads into customers would be greatly affected because they will find an alternative website to meet their needs. Therefore, it is important to note that a website that lends a sense of professionalism has greater chances of capturing your audience’s trust.
Aids your market competition
If not anything else, the fact that your competitors are using web design strategies to maintain a website that is attractive and interactive gives you a strong reason and a pressing need to build one too. In order to stay a step ahead of your competitors, your website must be inviting enough which will ensure that users spend a considerable amount of time on your website. By building a website with unique features, not only would you secure leads before losing them to websites offering similar services at the same rates but also stand out in your niche area. This will give consumers enough reason to choose your business over that of your competitors.
Affects bounce rate
Bounce rate in Google analytics determines the percentage of visitors on your website who leave your website without navigating through the other pages on the site. This is a sign of a loosely-designed website or a homepage that is not well-designed to hold the users’ attention for long. Since users gather an impression based on the design of your website even before paying close attention to your content, an unattractive website can increase the bounce rate of your website and affect other metrics such as- conversion rate.
Helps in gaining new employees
By maintaining a website that is interactive and dynamic, not only do you increase your chances of gaining a large number of customers but also attract the attention of freshers and potential candidates seeking employment in your area of business. A welcoming and credible website with attractive design enhances your chances of securing a good number of job applications for the available positions in your business.
Builds your reputation
Your brand identity is a key factor that decides and influences the growth rate of your business. With the digitization of business and the increased popularity of online marketing, it has become equally essential to building your brand’s reputation online in a manner that creates a difference. Due to its wider reach on the web as compared to that of its offline presence, a website that is user-friendly and visually appealing in promoting your brand identity serves as a great tool in building your reputation that in turn boosts your growth rate.
Facilitates expansion of your market
Maintaining an attractive website for your business greatly broadens your reach and expands your market. If you are an owner of a small business, an engaging website can be a great first step in allowing the web to break through the barriers of geography and extending accessibility to users and potential customers from across the world. A popular website is a key to maximizing the rate of conversion for your business, thereby, maximizing the rate of growth.
Above all, in order to ensure that your website comprises all the essential elements that enable it to serve its purpose in your business, it is recommended that you approach a digital marketing agency with hands-on experience and expertise in this field.