Google is the biggest search engine in the world that always tries to provide the best results to the users so that the visitors can find valuable results in one go. Thus, it usually updates its algorithm to rank the websites in the best manner according to the search queries.
This totally impacts SEO tactics to rank a website at the top ranks. That’s why Search Engine Optimization is changing yearly. It brings to light that the quality of the site and content should be updated and follow the guidelines of Google. Also, it defines that the backlinks that are performing very well today can be unnatural links for tomorrow. So, digital marketers need to update their practices accordingly.
As the update of Google in 2020, there are some of the famous techniques of off-page optimization that are not in trend now and Google will count them as unnatural or spamming links. So now you should also change your strategies and work on new SEO practices in 2020.
5 off-page techniques you need to avoid in 2020
While working on Off-site SEO, it is highly effective to have .gov or .edu links. As these links are powerful, people are more likely to build them anyhow. But if you are restricting Google’s guidelines, then it really is a bad practice. One of the easiest methods of creating .edu backlinks is scholarship links.
So should I go for it?
No, because Google is watching you. It is hitting up these links and penalizing the websites having such types of backlinks until your site is not relevant to the stream. So as one of the best practices of SEO in 2020, you should avoid the process.
Sape is a good network of Russian links where you can buy or sell backlinks. It is a kind of hacked link. For Sape link you pay to the network and in-return that network provides you backlink from many other sites. Without a doubt, these links are incredibly powerful.
Is Google penalizing Sape links?
Yes, Google is offering a hard penalty to the sites. These links are easily detectable and considered as Black hat backlinking. So if you are planning for the long term results for your money site or client’s website, you should stay away from these.
Paid white hat links (Guest Post)
Google always gives priority to the white hat links but it does not mean that you can generate paid white hat backlinks. Paid links are always easy to generate. By the study of 2018 SEO techniques, Guest Posting was one of the powerful tricks of creating quality links. Thus many sites are providing purchased links.
It is dangerous to buy backlinks.
Yes, as it is against Google Search Console guidelines. Google always wants you to create organic and content-based links. If you are getting links from guest posts then you must be sure that the site is not screaming “this is purchased!”
Private Blog Network (PBNs)
PBN is one of the powerful and easy ways of building up backlinks. Creating links with a private blog network is a gray hat SEO tactic. Also, these are not easily detectable. But is it really beneficial to work with PBNs?
PBNs are expensive and time-consuming.
Google penalizes the sites having backlinking from PBNs.
After the update of December 2017, Google is more focused on finding private blog network links. Anyhow, if Google succeeds in detecting such backlinks, then it downgrades the ranking of the site. Thus, it is highly advised to avoid such types of processes of linking.
Tier 1 or Tier 2 Backlinks
Tier linking is a process of backlinking where you generate the links in levels. As of before, it was a great trick to create more links in a short period, but not now. As the upgrading of Google Algorithm Penguin, Tier 1 and Tier 2 are easy to track. These kinds of backlinks are considered a black hat tactic of Off-site optimization.
Should I avoid the tier backlinking process?
You can follow the process until it is a white hat technique. Because Google hates spamming or black hat links to a site. Thus, if you are not expert enough to work on Tier 1 or Tier 2, then you should definitely not use it.
Go through these techniques and if you are using this for your main site or client’s site then stop now before Google starts downgrading the ranking of your website.