Normally, people do searches on search engines like Google, Bing, Yahoo, etc., for the information they want to know or things they want online. And most of the time the opportunity goes to the top rank results. Even if there are a number of results available for the searched term. Mostly the user goes with the top three outcomes or keeps them on the first page.
Is it fair that you have an online presence with a website and still people are not showing their attention? Also, you are losing opportunities even after paying for the domain and hosting yearly. So definitely your mind would ask you what you should do. Well, yes, there is an option to help you out with this trouble i.e. Search Engine Optimization, better known as SEO.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is one of the essential and well-known digital marketing processes through which your website gets good visibility and high traffic. In other words, you can understand that it is a process of bringing the website on top results for particular keywords (search terms) and increasing the visibility and active users.
As of the market, most of the businesses go for SEO rather than other online marketing services in India. It is because there are a number of benefits of SEO and its higher popularity. Along with it, it is a simple strategy to rule the internet.
Search Engine Optimization vs Pay Per Click
SEO and PPC both are services of digital marketing and help you to increase the visibility on search engines. But when we talk about the difference and which is better, without a doubt SEO wins. Being a part of inbound marketing SEO never loses the attention of users while SEM/PPC does. It makes search engine optimization a more popular choice as an internet marketing service. In a general way, everyone wants to get more with a small investment which also accounts for a reason. As SEO is not a third party paid service, you only need to pay the agency.
9 Reasons that SEO is result-driven
Definite increment in the traffic
With Search Channel Optimization, your website gets a guaranteed increase in the traffic. Because with this process, you provide better user experience and higher ranking on SERP. Thus, more and more visitors come to your site and return to you with their next requirement.
Trust and Brand Credibility
SCO/SEO is not only about scoring but also needs you to make your presence trustworthy. Even Google or other search engines like Bing or Yahoo provide priority to brands or trustworthy sites for ranking. Thus it increases the credibility of branding within your field of industry.
Long term results
Unlike other services, working with this marketing strategy offers you the effective and long term results so that you can get more profit for a long period of time that lets your business grow higher. The outcomes with it are stable even if you stop marketing your business through it.
Popularity in the market
As mentioned above, it is a highly selective service in the market and more popular than any other digital marketing process. Every digital marketing agency in India is focused on the SEO process as the demand of the clients. Also, from different surveys, it has been observed that in India and many other countries, it is the most used internet marketing solution.
SEO makes your business stand out
According to Mill for Business, there were about 1.6 billion active websites available on the internet until October 2018. So now it is easy for you to understand your competition level. But there is nothing to worry about as SEO (Search Engine Optimization) helps you to stand out from the crowd and lets you win the opportunities.
Top 3 ranks are a real opportunity
With the data and insights reports, it has found that 60-65% of visitors usually click to the top 3 position results in which 38% of clicks are made to 1st position. Thus, it is clear that having the rank on these places is important and this is what SEO/SCO does. Through it, you can get your site position on these ranks.
Higher ROI is one of the quality features of online media that secure the future of digital marketing. This promotion offers you a better return on investment as you need to invest a small amount. And, the benefits with it provide you the effective and long-time stable consequences.
Data tracking and analysis
Although, tracking the data is available for each of the online marketing solutions and we need to go through the same process, but still in comparison with others, in SCO the data analysis is an easy and useful resource for both client reports and required improvement to the site or others. Also, the data helps to know about the kind of audience and their interest so that we can build according to strategies.
Marketing at low cost
It has been seen that the investment in search engine optimization is low and there is no requirement of the third party payment. Thus the charges get decreased. As well as, the marketing agencies charge an affordable amount for the service. Hence, you can get the marketing for your products or services at a lower investment than the other solutions.
To stand out from the crowd with internet competition is important nowadays and many processes are available to bet the market. But every time you do not get what to plan with advertisement companies and go into a loss. So it is really necessary to find a good and result-driven company for your business promotion. Digipact Media is one of those good and result-driven agencies with honest pricing.